From Home Furnishing Business
Deena Gardner gets trade marketing post at Reverie
2016 by Jane Chero in Business Strategy, Industry
Reverie, a producer of adjustable beds, mattresses and pillows, has named Deena Gardner to the new position of trade marketing manager.
In her post, Gardner will work with Reverie's wholesale sales team to spearhead customized marketing programs that support brand and category growth in partner stores.
Gardner brings more than 12 years of marketing experience to the Reverie team with a background in agency marketing for a broad range of clients ranging from automotive to consumer brands, including McDonald’s and Coca-Cola.
Most recently she was an account supervisor with Moroch, a Dallas-based marketing firm.
She reports to Lisa Tan, Reverie’s chief marketing officer.
“As our footprint continues to expand, it is increasingly important for us to deliver Reverie's message of the power of sleep through unique in-store experiences that add significant value to our retail partners,” Tan said. “We are thrilled to have Deena on board to lend her deep experience with retail marketing while providing a fresh perspective to the industry.”
A native of Michigan, Gardner graduated from Clark Atlanta University in Atlanta. She now lives in the Detroit area with her husband and two children.