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From Home Furnishing Business
Ethan Allen Brings the Magic Home With New Disney-Inspired Home Line
August 11,
2016 by in Business Strategy, Industry 
A new collaboration between Ethan Allen (NYSE:ETH) and Disney will fuse a magical, sophisticated, fun and very unique Disney-inspired home décor collection.
To coincide with the anniversary of everyone’s favorite Disney character, Mickey Mouse, the whimsical line will launch on ethanallen.com/disney and in select Ethan Allen Design Centers on November 18, 2016.
“There couldn’t be a better collaboration of two iconic American brands,” said Ethan Allen chairman, President and CEO Farooq Kathwari. “As an 84-year-young brand, we are excited to launch our very first collection of this kind. Without giving too much away, I’ll just say that you’ll see something very unexpected—from Ethan Allen and Disney.”
The collection will launch throughout the United States and Canada during the holiday season with a strong digital presence and will include a range of offerings for the nursery, kids’ rooms, and family living spaces. In addition to the quality-crafted furniture that Ethan Allen is best known for, look for all the finishing touches, from lighting to artwork, bedding, pillows, area rugs, and everything in-between.
“We've all grown up with Disney, and that emotional connection and magic lasts a lifetime,” said Josh Silverman, Executive Vice President of global licensing, Disney Consumer Products and Interactive Media.
“The Ethan Allen Disney-inspired collection allows families to incorporate Disney into their lives and homes in a beautiful and elegantly functional way.”
The two celebrated brands have come together to offer a fantastic collection of sophisticated yet whimsical styles that will capture the imaginations of consumers of all ages. Designed by Ethan Allen and inspired by the rich storytelling and classic characters of Disney, these exciting products promise to deliver an unprecedented selection of fun, fashionable, and functional styles for the home.
To complement the launch, Ethan Allen will release a Magical Home style book so all can see the inspiration for the collection and how the products can make every home magical. The book will take readers on a journey through the imaginative and chic world of the Disney-inspired collection with colorful, lifestyle-inspired style stories and easy-to-shop product previews.
To learn more, consumers can sign up for exclusive emails on the Disney-inspired collection by Ethan Allen at ethanallen.com/disney