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From Home Furnishing Business
Pantone Launches Studio, A Digital Workspace for Designers
August 10,
2016 by in Business Strategy, Designer Weekly, Industry 
Pantone LLC, the global authority on color and provider of professional color standards launched a new iPhone app, this month called Pantone Studio, with designers in mind and an eye toward sharing, building and testing color palettes.
Designed by digital agency Rokkan, the app allows users to share work via design software, on social media or with clients, collaborators and friends. The app is also home to Pantone’s library of 10,000-plus hues as well as trend information from the Pantone Color Institute.
“Fifty-three years ago, Pantone was introduced as a standardized language to communicate specific colors in the print market,” says Ron Potesky, the company’s Senior Vice President and General Manager. “Today, Pantone has become iconic and indispensable as the de facto language of color in all design disciplines, as well as a source of color intelligence and inspiration. Recognizing the needs and opportunities for designers today, we created Pantone Studio to provide them their own private color studio—a place where they can explore, capture, create and share color inspiration with friends and colleagues.”
The features include access to the Pantone library. The company explains, “To translate the familiar process of searching through colors in a physical Pantone fan deck into an instinctive digital user experience, each Pantone Guide is visually laid out in a chromatically organized grid that allows members to continuously scroll over color families to find the perfect hue.”
New hues will be automatically added to the app as they’re rolled out. In addition, users can create color palettes of up to five colors; extract colors from photos and other images; search by color number; add searchable tags to their palettes; and store and save an unlimited collection of palettes. The app also allows users to obtain images from social media or their own photo album to pull colors and create a palette of inspiration.
Users can experiment with color palette combinations in the Studio by applying colors against different template designs including graphics, interiors, and typography. As an experimental feature, designers can also visualize PANTONE Colors on pliable 3D papers and fabrics.
A basic version of the Pantone Studio app is available for free download, with the option of unlocking access to all tools via a paid subscription.
As a PANTONE Studio subscriber, creatives will receive automatic feature updates, which will be rolling out over the next few months. Additionally, Pantone will introduce an enhanced iOS version for iPad, as well as Android, Windows and MAC OS Desktop versions. Promotional pricing is available for existing myPantone app users.