From Home Furnishing Business
Wesley Allen Expands Westgate Express Collection
2016 by in Business Strategy, Industry
Leading iron furniture designer and manufacturer, Wesley Allen is expanding its popular Westgate Express collection with an array of products, including two bar stools, at the recent Summer Las Vegas Market.
Wesley Allen unveiled its first line of bar stools at the April High Point Market, and the additions to Westgate Express give the company a full-scale offering.
Open floor plans and kitchen islands are at the forefront of today’s home designs creating the perfect perch for bar stools in home furnishings retailers’ dining departments.
“The kitchen island has become today’s kitchen table in many homes as the central gathering spot for busy families looking to grab a quick meal together or to wrap up homework before dinner,” said Victor Sawan, Wesley Allen founder and CEO. “We see a bright future for our Westgate Express in the growing category.”
Introductions to the company’s Westgate Express will include the selection of two bar stools and two casual dining groups each embodying the company’s popular iron furniture. The collection is part of the company’s value-priced product collection.
Wesley Allen unveiled Westgate Express at the Winter Las Vegas Market, and since then, the collection has continued to gain momentum on retail floors.
“Our expansion of Westgate Express is indicative of the growth we’re having in that segment of our business,” Sawan said. “Westgate complements our Wesley Allen line and gives retailers an opening price strategy in our iron products.”
A leading manufacturer of iron beds, barstools and casual dining groups in the United States, Wesley Allen is well known for its handcrafted iron furniture and offers more than 100 styles in more than 40 finishes and in dozens of fabrics and upholstery options.
The Westgate Express collection exemplifies Wesley Allen’s reputation for beautifully handcrafted and designed furniture that is affordable without sacrificing quality and aesthetics. Featuring premium materials and construction, each piece in the collection reflects the craftsmen who guide each piece through the artistic engineering, manufacturing and finishing process.
“The success of Westgate Express demonstrates the need for well-designed, high-style product at an opening price,” Sawan said. “The line allows us to extend our retail relationships while remaining committed to our core values of high-quality production, distribution and delivery.”
Headquartered in Los Angeles, Wesley Allen has been a leading iron furniture designer and manufacturer since 1976. In addition to creating beautifully handcrafted, stylish iron furniture for nearly four decades, Wesley Allen is a community and industry leader in corporate environmental stewardship.