Emerald Home Open House Draws Quadruple Dealer Attendance From All Over U.S.

August 3, 2016  by in Business Strategy, Industry   

The Open House was an unprecedented success in terms of attendance, experience, and sales. The “Emerald Experience” was equivalent to a Summer Market for guests. Featuring everything from “Hot Buys,” to product construction demonstrations, care & warranty seminars, tours of the factory & newly remodeled corporate offices, “Best of the Northwest” food and drink during the day, and a gorgeous waterfront party at the Museum of Glass, the event drew retailers from all over the United States.

“Since we are not showing this summer at the Las Vegas Market, we invited our valued customers and potential new customers to join us in our newly renovated facility and to view our exciting range of furniture right here in the Pacific Northwest. There is no better way for a dealer to get to know us and have fun while doing business than inviting them to our home,” says David Beckmann, President. “I am humbled by the turnout, our customers quadrupled attendance from previous years.”

The $1 million renovation to the 200,000 square foot facility was completed in time to feature a new open plan workspace and upgrades to the entire facility during the show. Emerald also lined up new trucks from recent fleet additions, and featured an on-site professional filming crew for customer and executive interviews.

“We launched our Emerald Rewards Program during this Open House as well. Dealers can earn a spot on the ‘2017 Emerald Excursion,’ a luxury cruise to Alaska,” says Beckmann. “This is a way to keep Emerald front of mind throughout the year and to be appreciative of the business our dealers entrust us with. While we have grown considerably through the years we never want to lose our family business heritage and events like these gives everyone a chance to get together, both for business and pleasure.”