From Home Furnishing Business
Exclusive Showroom in Vegas to Feature Joanna Gaines Home Collection at LV Market
2016 by in Business Strategy, Industry, Las Vegas, Market
Renowned designer and TV personality, Joanna Gaines has created a collection for Loloi featuring rugs, pillows and a selection of reversible throws. Loloi will feature the Magnolia Home Collection by Joanna Gaines to Las Vegas in a new, exclusive showroom and will introduce rug, throw and pillow designs at Las Vegas Market.
"We believe so strongly in this beautiful line of rugs, pillows, and throws by Joanna Gaines of Magnolia Home that we had to dedicate a showroom just to this product line,” said Amir Loloi. “The 2,000 square foot space allows us to highlight all eight Magnolia rug collections, over 40 pillows, and several throw blankets. We’ll also be displaying POP inspiration for our dealers. The breadth of the collection is something Joanna and everyone at Loloi is extremely excited about, and the new showroom will allow us to showcase these for the first time to the Las Vegas Market in a big way.”
HGTV’s Fixer Upper star, Gains is known for rich textures and bold patterns and gives contemporary styles a classic twist to bring originality, quality construction and visual appeal to every design.
With its headquarters in Dallas, LOLOI has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has won six ARTS Awards: four for “Best Rug Manufacturer” in 2010, 2011, 2015 and 2016, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality.