AppNexus Proclaim Full-Stack Technology Partnership with Wayfair Media Solutions

July 27, 2016  by in Business Strategy, Industry   

Wayfair Media Solutions, the division of Wayfair connecting suppliers and brand advertisers to Wayfair's audience will tap into the AppNexus Publisher Suite, a full-stack solution that enables publishers to maximize the value of their advertising inventory. The collaboration will enable Wayfair to execute a unified marketing and monetization strategy for its Media Solutions business.

"We are thrilled to grow our relationship with Wayfair, one of the smartest, most sophisticated marketers and publishers in e-commerce," said Brian O'Kelley, Co-founder and CEO, AppNexus. "Their marketing team is focused on leveraging data science to tailor the user experience, and we've worked closely with them to develop powerful, programmable products that give them a high degree of control, customizability, and transparency. We're excited to partner with Wayfair Media Solutions to unify their marketing and monetization efforts on one intelligent platform."

An Internet technology company, AppNexus enables e-commerce companies like Wayfair to increase their revenue and improve user experience of their storefront who is among the first digital partners to adopt both the AppNexus Publisher Suite and Programmable DSP. AppNexus' Programmable DSP enables marketers to leverage the power of their data by using proprietary algorithms to achieve maximum performance and customized consumer engagement.

Wayfair Media Solutions, a division of Wayfair, one of the world's largest online destinations for the home market works with brands and agencies to help marketers deliver their message to a multitude of home and décor audience.