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From Home Furnishing Business

PureCare To Introduce New Products for Summer LV Market

Designing essential elements for health conscious consumers and allergy sufferers, PureCare is unfurling three new pillows and one new line of sheets at Las Vegas Market.

Adding to two of its highly successful top-of-bed collections, the new pillow selections are built upon PureCare’s success with their franchise of cooling products powered by their exclusive Frio® technical textile, while their new elements sheet is created with Lenzing Modal®, an ecological technical textile with a lavish hand feel.

“The overwhelming demand for our exclusive FRíO rapid chill cooling fibers has encouraged us to bring cooling technology to new pillows, sheets and protectors. SUB-0° has been our fastest selling pillow line in history, so it was only natural to update some of our bestselling PureCare Plush pillows and add this cooling technology,” stated President and COO Jeff Bergman. “We are listening to our customers, and creating the products they want. The technology infused by technical textiles is providing benefits for consumers beyond what was offered previously, and buyers are responding to that,” summarized Bergman.

Combining superior technology, innovation and the highest quality materials, PureCare continues to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty.

PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep foundation and the Women’s Choice Award.

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