Daily News
From Home Furnishing Business
Mattress Warehouse Names Kingsdown “Partner OF The Year” While Larocca Takes “Rep of the Year”
July 18,
2016 by in Business Strategy, Industry 
Leading sleep retailer Mattress Warehouse has named North Carolina-based mattress supplier Kingsdown, Inc., as its 2016 Vendor Partner of the Year and one of the company’s long-time sales representatives with Representative of the Year honors.
Kingsdown is a long-time, key supplier to the 200 store Frederick, Md.-based retailer with locations in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and North Carolina. As a major independent bedding resource, Kingsdown provides a premium product for the Mattress Warehouse floors.
Anthony LaRocca, a 15-plus-year veteran of the Kingsdown sales team, captured Representative of the Year honors from Mattress Warehouse for his professionalism in working with the retailer on merchandising and training.
“What an excellent achievement for the entire Kingsdown team,” said Frank Hood, Kingsdown President and CEO. “We value our strong relationships with our retail partners, and Mattress Warehouse is an incredible company to be affiliated with. I couldn’t be more proud of our entire team, and especially Anthony, for the work involved to secure these honors.”
Mattress Warehouse has been very impressed with both the level of service from Kingsdown, as well as the company’s product quality.
“The level of support given by the Kingsdown team really separated them as a partner last year,” said Bill Papettas, Executive Vice President of Mattress Warehouse. “Everyone in the organization is focused on supporting our team from corporate to our RSAs. Anthony LaRocca in particular has worked tirelessly to support us. The products are fantastic, and the feedback from our customers is fantastic.”
Kingsdown’s relationship with Mattress Warehouse is extensive. Mattress Warehouse is a bedMATCH® retailer and carries a broad line of Kingsdown product.
“The key to Mattress Warehouse’s success story is the willingness of its management team to deploy bedMATCH as a strategic selling tool, and the company’s great RSAs who have adopted selling the science of sleep to help their customers,” said Kevin Damewood, Kingsdown Executive Vice President of sales and marketing. “In addition to bedMATCH, we have worked with their merchandising team to use the normative consumer data we have amassed in order for them to better align their merchandising to the needs of their customers and in exchange, see a rise in the average unit selling price through our system.”