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From Home Furnishing Business

Pride To Launch Rebranding and Marketing Campaign

During the upcoming Casual Preview Market, Pride Family Brands will launch its corporate-wide rebranding as Castelle.

The rebranding efforts will coincide with the introduction of an unprecedented number of new collections to the Castelle handcrafted luxury furnishings brand.

The rebrand will include new marketing literature, advertising and showroom signage. Advertising creative incorporating the Castelle logotype, brand statement and product photography will also debut in July 2016 trade publications.

“Pride Family Brands and our primary Castelle brand have been known for the past forty years for its luxury qualities in product, promotion and customer service,” said Steve Lowsky, CEO, Castelle. “With this rebranding, we are able to build upon the Castelle brand and focus on the luxury qualities visually and within our marketing efforts directed at the specialty and design industry as well as their consumers.”

Since its beginnings, Pride Family Brands has established itself as a luxury casual furnishings designer and manufacturer with multiple brand designations.  The redesigned Castelle logo and ancillary materials will showcase a fresh look for the company. All corporate communication and marketing will be under the collective Castelle masthead.  The new brand statement is designed to highlight the company’s commitment to luxury casual furnishings and design, construction and sales based within the Americas. Tapped for the revamped Castelle corporate rebranding was the firm of Lombardo Partners, West Palm Beach, Fla.

“The rebrand unveiling will begin with our soft opening at the Pre-Market,” said Lowsky. “The full roll-out of the rebranding will officially occur at the Casual Market Chicago in September 2016 including a Re-Brand Kickoff Party to be held on September 21st in our Showroom 1576.”



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