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From Home Furnishing Business

Lane Venture Focuses on the Future with Bold Initiatives

Heritage Home Group is investing in bold initiatives for the Lane Venture outdoor brand. Stephanie Pereira, Vice President of Sales - Outdoor, will now lead the sales efforts for the company’s Lane Venture brand. 

Stephanie and her team are well positioned to develop this business through the dedicated outdoor furniture channel, design trade and traditional furniture channels of distribution. 

The company also welcomes back Brett French to the newly created position of Regional Outdoor Sales Representative, reporting to Stephanie Pereira. In this position, Brett will be dedicated to the company’s Lane Venture outdoor brand, and will be responsible for expanding distribution and fostering relationships with retail partners throughout the Southeast. Brett brings over 29 years of experience and knowledge of the outdoor furniture retail landscape to this new role, including 27 years previously with Lane Venture.

In addition to Brett, outdoor industry veteran Paul Oliveira, whom has also served 27 years at Lane Venture, will cover the Northeast region. Under Stephanie Pereira’s leadership, Heritage Home Group is aggressively moving to expand dedicated representation for Lane Venture in key geographies for the highly specialized outdoor furniture market.

Lane Venture will be prominently featured at the Casual Pre-Market July 12th – 14th at the Chicago Merchandise Mart. With exciting new collection introductions many of which are already in production, beautiful new fabric selections, and aggressive retail programs including a targeted consumer and trade advertising plan, retailers will quickly realize that Lane Venture will be a critical part of their 2017 outdoor lineup.

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