Luxury UK Bathroom Manufacturer Drummonds Expands Presence in North America

June 29, 2016  by in Business Strategy, Industry   

“We’ve long wanted to establish the Drummonds brand in North America beyond the limited specialty retailers and specifiers who have been using our products for years,” said James Lentaigne, General Manager of Drummonds. “Because of the nature of our fixtures; hand-finished solid cast iron and bespoke collections, we knew we needed to find a showroom whose aesthetic complemented our own and we feel fortunate that we found that with Lapicida. We also very much wanted our first location to be in New York City which is still considered the epicenter of the architecture and design world. For a bespoke manufacturer from the U.K, we really feel we’ve made the right choice. This investment and exposure certainly solidifies our commitment to the marketplace and customer base.”

Known as “Drummonds at Lapicida”, the showroom in the D&D building houses and exhibits a number of Drummonds’ collections including tubs, basins, brassware and bathroom accessories. Drummonds’ collections are displayed within the Lapicida showroom – each brands’ work complementing the other. In addition, a newly assembled sales team has been established to work from the New York location. The team is made up of two dedicated salespeople; each with deep roots in the architecture, design and luxury interiors industries within North America. Between them, they bring to “Drummonds at Lapicida” a rich core of institutional knowledge about the brand and the industry, which allows them to hit the ground running.

Drummonds’ bath collections have garnered a devoted fan base internationally for those who appreciate that each product is made to order by hand, using sand-cast iron and lost wax cast brass techniques. Their collection of basins is made using the finest English china clay and as with all of their other products, hand-finished. The collection styles range from classic to contemporary and the brand has a bespoke division which produces custom collections; all created, manufactured and finished within their own factories.

Lapicida is a British company with an international reputation as the suppliers of luxury stone, marble, limestone and semi-precious materials as well as antique reclaimed stone. Lapicida also offers bespoke manufacturing for designers, architects and private clients, using both its state-of-the-art CNC milling capabilities and specialist stonemasons.

Along with establishing a physical presence in North America, Drummonds has engaged luxury brand public relations and marketing firm DRS and Associates to act as their Agency of Record in North America.