From Home Furnishing Business
Wright Global Graphics Elevates Consumer Shopping Experience With Creative Point-Of-Sale Options
2016 by in Business Strategy, Industry
Wright Global Graphics, an award–winning printing and branding solutions company, is heightening the in-store consumer experience for bedding and home furnishings retailers through its innovative point-of-sale materials.
Building on its expertise in the mattress industry, Wright has worked closely with Sleep Train, now part of the Mattress Firm family, in creating a range of in-store collateral that enhance the product on the showroom floor, educate consumers and promote special sales events. Valarie Wadman, Branding Market Manager for Mattress Firm Family of Brands, said the signage and professionally printed banners make the showroom floors pop with additional interest and needed information.
“We’ve found that by adding creative materials throughout our showrooms we are able to bring the product to life and grab the attention of the consumer,” Wadman said. “Whenever we tie in our in-store messaging in with our television advertising to create a consistent, familiar tale, the more successful we are. The banners and stand signs from Wright Global Graphics pull it all together in a creative, visually appealing manner that captures our customers’ attention.”
Wright Global Graphics has built its business and reputation on collaborating with its industry clients and sharing its wealth of knowledge and experience in what sales floor materials work best in capturing consumers.
“The in-store experience is a critical connection in a consumer’s decision making when it comes to buying home furnishings,” said Greg Wright, President and CEO of the Thomasville, N.C.-based company. “We’re committed to offering compelling display props and signs that capture shoppers’ attention, issue a call to action and motivate them to buy.”
Wright’s Showroom Solutions program includes a wealth of offerings including creative hang tags, posters, custom fixtures, kiosks, window graphics, wall units and more. Each of the company’s physical enhancements easily ties into Wright’s RetailLive, an app that marries the physical with a digital strategy. By incorporating QR codes or NFC chip technology into showroom collateral, Wright gives consumers a mobile means of searching for additional information and offers an interactive experience about a product or the retailer.
“The retail environment allows retailers to set themselves apart from the competition, and we’ve got retailers covered,” Wright said. “We’re understand retail and the need to transform an OK space into an awe-inspiring venue that touts the retail brand for consumers, and we can make it interactive for those tech-savvy shoppers.”
Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphics, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishings, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey creative solutions for their clients’ graphic needs.
Today, the company is run by Bill’s sons, Greg, Don and Ron. With more than 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value and accurate delivery regardless of the product’s final destination.