DirectBuy Evolves Business with Shift to Subscription-Based Memberships

June 27, 2016  by in Business Strategy, Industry   

This is another initiative in the company’s multi-year makeover to transform the member experience. The new membership options represent the lowest priced offerings in the company’s 50-year history.

DirectBuy will forgo its original upfront fee that covers a three-year membership and follow a subscription-based model where memberships start with a low initiation fee and $39.95 per month. Each membership adheres to DirectBuy’s Savings Guarantee that promises the best prices on more than one million high-quality products from hundreds of top brands, guaranteeing members have the ability to save on nearly everything for their home and lifestyle.

“We have an incredible transformation underway here at DirectBuy through our move to monthly, subscription-based pricing,” said Curt Hilliard, CMO of DirectBuy. “We’re adapting to the marketplace and joining the subscription trend because it’s what consumers want. These new low-cost membership options open up the aperture for us so the average family can save on nearly everything for their home.”

DirectBuy’s $39.95 per-month Signature membership provides access to company’s exclusive e-commerce site, which allows members to browse, shop and purchase products without hidden retail markup. Through personalized content recommendations, improved search and mobile-friendly design, members can shop and save wherever they are – at home or on the go. Additional service offerings include Concierge Shopping support, product coordination, professional cabinet design, weekly product promotions, and seven-day-a-week customer service. In addition, members in select markets can enjoy DirectBuy’s all-new In-Home Decorator & Designer program, which enhances members’ home renovation journey by offering talented designers and interior decorators who come directly to members’ homes to help them save and guide them through the design phases and planning of nearly any project big or small. 

Members can also download the My DirectBuy companion mobile app that includes DirectBuy’s “I Want That!” feature, which is powered by image recognition software and enables members to submit product photos—whether taken from the internet, a hotel lobby or retail store—that DirectBuy matches with its exact or similar product offerings so members can purchase direct from their mobile device in real-time. This experience-enhancing app also gives members convenient mobile access to track orders, access personalized product recommendations, click to contact, shop and more.

DirectBuy also offers a Premier membership, which includes all benefits of the Signature DirectBuy membership plus access to DirectBuy Travel benefits.  Through DirectBuy Travel, members can save on vacations and travel options by applying Travel Savings Credits toward payment on a wide selection of cruises, luxury resorts, hotel and city stays, golf and ski packages, and more. Costs for this premium package include the same initiation fee, plus a recurring monthly payment of $49.95.

All DirectBuy memberships come with a 90-day Money Back Guarantee that allows members to receive a full refund if they are not fully satisfied within the first three months of membership.