Wesley Allen Teams Up With Glen Raven, to Add Sunbrella Performance Fabric

June 14, 2016  by in Business Strategy, Industry   

Wesley Allen is featuring 12 of Sunbrella’s top-selling, easy to clean and fade resistant fabrics to the company’s upholstered iron beds, bar stools and seating for its casual dining groups.  A variety of plain base cloths, neutrals and other simple patterns will accentuate the line with additional fabric designs to be incorporated into the mix.

Chris Henning, President of Wesley Allen, said the decision to add Sunbrella to the lineup was a simple leap because of the fabric’s durability, consumer brand recognition and cleanability.

“Sunbrella fabrics are synonymous with easy, care-free living for families with young children, pets and those who entertain frequently,” Henning said. “We’ve chosen to accentuate our best-in-market products with beautiful and comfortable yet durable Sunbrella. The marriage will be a huge win for our customers and consumers.”

The fabric repels most spills and stubborn stains and mishaps can be cleaned with a solution mix of bleach and water ensuring spills at dining tables and bar seating are stress-free cleanups.

Wesley Allen selected Sunbrella patterns that would marry well throughout its existing line of products, and Henning said new designs could be added to the lineup as the program grows.

In addition to durability, the Sunbrella upholstery line boasts Greenguard Gold Certification as contributing to healthy indoor air quality by being a very low-emitting product making it the perfect fabric for use in bedrooms.