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From Home Furnishing Business

Levin Furniture Replatforms for Omnichannel Growth with Blueport Commerce’s Platform

Blueport Commerce, a leading provider of e-commerce technology and services for the furniture industry announced today that Levin Furniture, one of the Top 100 U.S. Furniture stores, has selected Blueport Commerce as its e-commerce platform.

The site will launch in the fourth quarter of 2016.

Chris Pelcher, Senior Vice President at Levin Furniture, explained the company’s adoption of the Blueport platform is an investment in the highly respected, 96-year-old brand’s future.

“After an extensive search, it became clear that Blueport Commerce was the only e-commerce platform with the technology and expertise to support our growth,” he said. “With a singular focus on the unique challenges of online furniture, Blueport will provide us with a best-in-class online store—enabling us to provide a seamless online-to-in-store experience that will give our customers the ability to shop with Levin Furniture through any channel they choose.”

The Blueport platform is the only enterprise class e-commerce platform built for furniture retail. With its cloud infrastructure, Blueport enables retailers to quickly and efficiently launch flagship online stores, providing regular enhancements, new features, and site management services proven to drive furniture e-commerce revenue.

Blueport’s suite of features and capabilities include its patented Store-Sync technology that brings together the best of the online and in-store shopping experience. The platform also includes advanced segmentation tools that transform retailers’ sites for different types of shoppers, predictive search functionality, real-time delivery and pick-up information, apply-and-buy financing, online warranties, salesperson attribution, advanced promotional tools, and more.

In addition to Blueport’s platform technology, Levin Furniture will also utilize Blueport’s digital marketing services to accelerate their online marketing efforts and boost omnichannel sales.

“We’re ecstatic that Levin Furniture chose us as a partner to support their e-commerce initiatives and overall omnichannel growth,” said Carl Prindle, Blueport Commerce’s CEO. “We look forward to continuing to revolutionize the furniture shopping experience with one of the nation’s top furniture retailers.”

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