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From Home Furnishing Business
Joanna Gaines Debuts Long-Awaited Magnolia Home Collection Exclusively at Star Furniture
June 2,
2016 by in Business Strategy, Industry 
Joanna Gaines, designer and star of the HGTV home renovation show Fixer Upper, has created a highly anticipated new line of stylish home furnishings and accessories.
The variety of stylish pieces is part of Gaines’ Magnolia Home Collection, which is available in Houston, Austin, San Antonio and Bryan, Texas exclusively at Star Furniture. The collection is marked by its eclectic nature and the style that has defined Joanna Gaines.
“We’re proud to have the distinction of being the only retailer in our Texas markets carrying Joanna Gaines’ Magnolia Home designs,” said Bill Ward, President of Star Furniture. “This collection captures the essence of Joanna Gaines and embodies the style and sensibilities that have made her America’s design sweetheart. She was incredibly thoughtful in creating this collection.”
Fans of the show will recognize the TV designer’s distinctive style, which is a mixture of country chic and rustic contemporary. The collection encompasses six mix and match categories: Boho, Farmhouse, French Inspired, Industrial, Primitive and Traditional. Furniture and accent pieces for the living room, bedroom, home office, dining room and kitchen are available in 11 hand-brushed paint and finish options.
Ward continued, “Many furniture buyers have diverse tastes and don’t fill their home with only one style. Here’s a collection that understands that and is truly eclectic. It is going to be one of the most talked about and exciting new introductions in decades.” To see the Magnolia Home collection at Star Furniture, visit bit.ly/JoannaGaines.