Daily News
From Home Furnishing Business
Jaipur Living Partners with Designer Aviva Stanoff
June 1,
2016 by in Business Strategy, Designer Weekly, Industry, Licensing 
Jaipur Living has partnered with award-winning designer and master textile artist, Aviva Stanoff, for a three-year license agreement that will include an innovative line of rugs and premium textile products exclusive to the global lifestyle brand.
Best know for her exotic home décor portfolio, which includes the “mermaid couture” pillow collection that became a viral sensation earlier this year, Aviva brings a unique aesthetic marked by ethereal designs that celebrate the intersection of nature and luxury.
“Aviva is a design visionary whose approach combines luxury with modern edge,” say Li Kurczewski, Creative Director, Jaipur Living.
“We love the sense of wonder she brings to the creative process. She is fearless in her design exploration, from using cruelty-free wild silk touches to collections created around found treasures and vintage objects.”
With a targeted launch of Spring/Summer 2017, the collection will expand Jaipur Living’s ever-evolving product mix with a boutique and designer-focused offering.
“Our customers have long known us for our beautiful, high-quality textile products,” adds Kurczewski. “The addition of Aviva to our master designer portfolio allows us to continue elevating our product offering and give our clients more of what they’ve told us they want.”
Jaipur Living Inc. presents a unique point of view to the home and textile industry. As a global lifestyle brand, Jaipur marries a transformative business model with its passion for people, product and design.