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From Home Furnishing Business

Massoud Announces Sr. Level Appointments

As the latest step in its long-term growth and development strategy, Dallas-based upholstered furniture manufacturer Massoud announced yesterday, a series of senior level staff appointments designed to further enhance factory and product development efficiencies.

Upholstery industry veteran Luis G. Santamaria joins the company in the newly created post of Vice President of Manufacturing. In addition, Clint Barber been promoted to the new Vice President of Product Development position. Santamaria and Barber report directly to Massoud CEO Chuck Massoud.

With extensive experience and a proven track record reducing costs, increasing production and improving quality, Santamaria will oversee all aspects of Massoud's daily plant manufacturing/operations management - from engineering and production to manufacturing and shipping. Santamaria comes to Massoud from American Leather Inc. where he held the position of Product/Plant Manager for the past 6 years, overseeing all manufacturing and process improvements for the multi-million dollar furniture manufacturer.

Clint Barber assumes the new role of Vice President of Product Development. With Massoud for more than 20 years, Barber has been promoted from his previous position as Plant Manager. With years of hands-on experience and a keen understanding of the company's product, factory flow, operations, and engineering strategies, Barber will now lead Massoud's product development direction and processes to further enhance Massoud's extensive customization options and bring new introductions to the marketplace that effectively respond to industry trends and customer preferences.

"We are working on a number of strategies and product development initiatives to broaden our appeal and further strengthen service offerings to our dealer, designer and customer audiences. We have assembled an incredible executive team to help us reach and exceed these goals," explains Chuck Massoud, CEO, Massoud. "From Luis' impressive record improving productivity, quality and profitability to Clint's stellar performance history with Massoud for all these years, we've got the right people in the right positions at the right time to help take us to the next level."

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