From Home Furnishing Business
Fine Cotton Factory Targets Juvenile Market
2016 by in Business Strategy, Industry, Product, Youth, Juvenile Furniture
Leading textile manufacturer, Fine Cotton Factory, has unveiled its Fine Nursery Collection, a grouping of mattress ticking patterns that evoke the love a mother has for her child. The collection, developed for sleep product manufacturers looking to differentiate themselves in the popular juvenile category, was well received at the 2016 ISPA Expo in Orlando, FL.
Artistry used in the nursery line was drawn specifically with mother and child in mind. The collection features five different whimsical patters, four of which target the special bond between mothers and their babies. The lone animal design, a bunny sitting in a crescent moon surrounded by hanging stars, is reminiscent of drawings in children’s picture books. The other four patterns illustrate the strength of the mother-and-child relationship through intermingling patters drawn in soft, updated color palettes.
“This new collection of animated designs is a tribute to not only all the things we have come to accept as common through exposures, but a strategic move that meets one of the fastest growing segments in the sleep products industry,” said Skip Kann, Fine Cotton Factory Director of Special Projects.