Daily News
From Home Furnishing Business
Birch Lane Introduces Birch Lane Kids
April 25,
2016 by in Business Strategy, Industry 
Birch Lane, a retailer of furnishings and home decor, has introduced Birch Lane Kids, a new children’s collection offering an updated take on traditional styles in bedroom furniture, bedding, rugs, lighting and decorative accessories.
The initial Birch Lane Kids collection will offer an assortment of kid-centric furniture and decor, with designs including organizational features, task lighting and built-in storage solutions. It presents styles for different personalities, including the little dreamer, the prepster and the adventurer.
“Parents and children alike enjoy creating interiors that are very much their own,” said Meredith Mahoney, founder of Birch Lane. “With the launch of Birch Lane Kids, we are introducing a fun and fresh selection of children’s furnishings and decor to help create inspiring, kid-friendly spaces for relaxation and play.”