Daily News
From Home Furnishing Business
Vispring Launches First Store Concept in U.S.
April 15,
2016 by in Business Strategy, Industry, Store Openings 
England-based luxury bed maker Vispring launched its first store concept in the United States at abc carpet and home in New York City this month.
The abc carpet and home store concept, along with Vispring’s new marketing to include new imagery, brochures, website and an advertising campaign are part of an overall strategy to strengthen Vispring as a luxury brand in the United States. The newly enhanced showroom is the result of a design collaboration and features a workshop area the incorporates a wide range of sales tools to allow for the customization of individual beds.
“The newly transformed showroom allows for Vispring’s range of products to now be highlighted and displayed individually from our mattresses, to our divans and our headboards,” said Hugh Landes, national sales director of Vispring. “Each mattress offers unique qualities to be discovered, from our top of the line mattresses to our opening price point models. We are extremely pleased with the overall look and feel of the new space because it now distinguishes our brand from the others and allows the customers and designers to engage with our products and brand.”