High Point Announces New App for Spring Market

April 12, 2016  by in High Point, Industry, Market, Social Media, Web Retail   

The app utilizes GPS technology to feature building-to-building blue dot navigation, allowing users to select an exhibitor and map a route from their current location to the showroom’s address. It features indoor mapping technology within the International Home Furnishings Center (IHFC), the Market’s largest building, allowing users within the building to be guided step-by-step and floor-by-floor to their selected showroom. 

“Since the IHFC building is the largest property at Market and it presents some unique navigational challenges, we thought it was a wise choice for the introduction of this indoor mapping technology,” said Tom Conley, president and CEO of HPMA. “Several other buildings have shown interest in installing beacons, so we expect to add this feature to additional buildings in advance of Fall Market.” 

The app also allows users to review the event calendar and search exhibitors by applying various filters, including category, style, price point, options, building and country. Both exhibitors and events can be added to a personalized plan by creating a MyMarket account, which is also accessible through the Market’s website. 

Conley spearheaded the development of the app, which was created by Charlotte, N.C.-based Skookum. It is currently available for download in the Apple Store, for use on iPads and iPhones during Spring Market, April 16-20.