Daily News
From Home Furnishing Business
Habersham Unveils Retail Partnership Program
April 8,
2016 by in Business Strategy, Industry 
Georgia-based furniture supplier Habersham Home has created a program designed to expand business opportunities for key dealers serving the luxury market.
A hybrid of e-commerce and brick and mortar support services, the new distribution program will focus on direct internet furniture sales to high-end homeowners, builders and designers.
As part of the new program, Habersham Home will market exclusive website purchase opportunities, promotions and new introductions directly to key high-end, luxury market segments via targeted social media, digital marketing and direct mail campaigns. Once an online sale is completed, Habersham Home will partner with its pre-approved dealer serving the customer's geographic area to handle final furniture delivery and any additional customer support needs.
"We think this new program is a win-win for all of our valuable customers — dealers, designers, homeowners and builders alike," explains Matt Eddy, CEO, Habersham Home. "We're able to harness the international reach of our website, social and digital marketing tools to extend exclusive opportunities to homeowners that dealers would not be able to offer on their own. Rather than cutting the dealer out, the new distribution method connects them with new customers and expands their profit potential with Habersham Home."
To qualify for the new partnership program, dealers must meet certain criteria based on Habersham Home sales and inventory history.
In addition to direct online furniture sales, Habersham is ramping up promotional efforts for home installation sales of custom cabinetry to the luxury segment. Positioned around its established "Habersham Home" concept, the targeted campaign — including social media, email and direct mail efforts — will focus on the company's custom cabinetry offerings for the entire home, including dressing room, wine cellar, library, kitchen, bath and other room designs
"We continue to expand our custom capabilities," Eddy said. "Customers can choose from a versatile range of furniture designs, unlimited finish options and styles, and cabinetry to create stunning looks that flow throughout the entire home. The 'Habersham Home' concept also offers tremendous business potential to our dealer, designer and home builder partners."