Caracole Boosts Custom Program

March 30, 2016  by in Business Strategy, Designer Weekly, Industry, Product, Upholstery   

At the upcoming High Point Market, the company will offer designers a preview of fresh fabrics, finishes and frames that will changeover in the next six months. 

“The design trade has been one of the biggest factors in the growth of our company over the past few years,” said Cameron Ward, Caracole’s director of couture and trade sales. “So, we asked designers what they want in the future. They love our designs, but they want options. They want creativity. They want elegance. They want service. And now, we’re delivering it.”

Designed by designers, Caracole is adding more than 18 new frames to offer more than 50 silhouettes. Frames are available in 30 signature finishes or any Benjamin Moore specific color.

The designer program has also added more than 300 fabrics and leathers. Designers may also use their own fabrics.

“Designers have helped us grow by more than fifty percent last year,” Ward said. “They have provided valuable input to this program; and we look forward to continually refreshing our selections of frames and fabrics to meet their needs, be current and remain memorable.”

The custom program will also allow designers access to samples in the finishes or fabrics.

“We know it’s important to show your client exactly how perfect the dining chair, bed, or sofa will be,” Ward said. “We want to help you visualize the final piece. Our goal is to make working with your clients as easy as possible.”