Daily News
From Home Furnishing Business
Fine Furniture Design Unveils Phase Two Of Corporate Branding
March 29,
2016 by in Business Strategy, High Point, Industry, Market 
Fine Furniture Design has unveiled plans for phase two of its corporate branding. A refreshed color theme, updated styling for sales and marketing materials, and a major website redesign will be launched before the April High Point Market.
“The updated look for our sales and marketing materials is yet another demonstration of how we are changing as a company,” says Eric Graham, president of Fine Furniture Design. “The new look is a clean, editorial presentation, which reflects the new style direction of our expanding product lines.”
A key element is a new style for imagery, according to Anna McGaha, marketing director for Fine Furniture Design. “We are taking the quality of our photography to the next level. All photoshoots are taken on location with superior styling to better capture the emotion of the product,” she says.
Along with the new look comes a major redesign of the company’s website, ffdm.com. Simplified navigation starts with a streamlined home page so visitors can more easily find information in fewer steps. Products can be searched by item, collection or style with a focus on customization.