From Home Furnishing Business
Surya Renames Hospitality Division
2016 by in Business Strategy, Carpets / Rugs, Industry, Product
Surya has renamed its hospitality division Surya Contract, reflecting the division’s growth and recent expansion into the larger commercial arena.
Formerly known as Surya Hospitality, the commercial arm of the Surya brand will continue to serve the hospitality market, while extending its scope to include office spaces, retail, healthcare and senior living settings, educational institutions and other commercial environments.
Since establishing its hospitality division in 2013, the company has provided area rugs and other accessories for a wide range of properties and resorts, including those under the Disney, Hilton, Marriott, Renaissance and Wyndham nameplates. The division also works with some of the leading global design firms, including Hirsch Bedner Associates (HBA), Gensler and Forrest Perkins.
“While hospitality will remain a core focus of our business, moving into additional areas within the contract world was a natural next step for us,” said Satya Tiwari, president. “We understand that many design firms manage multiple types of projects and, by diversifying, we will be able to optimally address the design needs of firms of all types and sizes.”
Surya Contract offers a growing mix of custom options, including made to order rug and art programs that offer virtually limitless design flexibility. Designers also have access the company’s in-stock accessories across multiple product categories, styles, constructions and price points—providing a convenient solution for projects with tight timeframes.
“Our goal is to make it as easy as possible for designers to create contract spaces that are not only highly functional but also relaxing, inviting and even fun,” said Tom Etheridge, vice president of Surya Contract. “That’s why we take a very holistic approach to design, developing contract grade rugs, lighting, art and pillows that are as visually impressive as they are durable and comfortable. We’re excited about this next chapter of our evolution.”