FurnitureCore
Search Twitter Facebook Digital HFBusiness Magazine Pinterest Google
Advertisement
Ad_EMarketPreview

Get the latest industry scoop

Subscribe
rss

Daily News

From Home Furnishing Business

Smartstuff to Engage Consumers with Social Media Contest

Youth furniture supplier Smartstuff has kicked off a social media contest to support its Smartshop retailers by engaging consumers in the stores.

The #shareandwin campaign is a year-long promotion that engages consumers’ social media behavior of posting images to Instagram and Twitter. 

To enter, consumers snap a picture of a Smartstuff product in a Smartshop retail store. Then they share it on Instagram or Twitter mentioning @smartstuff4kids, the retailer and the hashtag #shareandwin. Smartstuff will give away a piece of children’s furniture to a winner every month between now and Dec. 31. 

“We’re committed to engaging the consumer and driving her to our retailers,” said Neil MacKenzie, Smartstuff marketing director. “Social media is a big part of this effort.” 

While the virtual portion of the contest lives on smart phones, in-store point-of-purchase materials engage consumers in the store. Each Smartshop retailer uses #shareandwin hang tags in the showroom to introduce the contest. 

“It’s a good ice breaker between the retail sales associate and consumer, and it helps support the retailer after the consumer has left the store,” MacKenzie said.




Comments are closed.
Performance Groups
HFB Designer Weekly
HFBSChell I love HFB
HFB Got News
HFB Designer Weekly
LinkedIn