From Home Furnishing Business
Jaipur Rugs Becomes Jaipur Living
2016 by in Business Strategy, Industry
Jaipur Rugs has changed its name to Jaipur Living to better encompass the company’s expanded product line, which includes pillows, poufs and throws in addition to its rugs.
As part of the rebranding, the company has rolled out a new logo, an updated, redesigned website and all social media handles will transition to @jaipurliving. The announcement coincides with Jaipur’s decade of growth and expansion into other categories.
“We have been amazed and humbled by the company’s rapid expansion in recent years, both in size and the distribution channels we serve, as well as in the organic growth of our product lines,” said Asha Chaudhary, president. “There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for Jaipur as a true lifestyle brand, one that will continue to revolutionize the home industry with a transformative business model centered on our passion for people, product and design.”
As part of the company’s growth, Jaipur has purchased 23 acres in North Atlanta to build a 350,000-square-foot facility. The first phase of construction will begin in January.
“This is without question the most exciting time for Jaipur in years,” Chaudhary said. “From our own carefully-curated collections to strategic designer collaborations with iconic brands like kate spade new york, Nikki Chu, Jennifer Adams and more, we are dedicated to staying on the pulse of all of the current and timeless trends that our customers seek, and giving them more of what they want. While our name may be changing, our customers can rest assured that the beautiful products and commitment to service they’ve come to expect from the Jaipur name will remain unchanged.”
Jaipur Living’s sister company, Jaipur Rugs Company Pvt. Ltd. will continue to operate as usual, supplying hand-crafted rugs. Over the past decade, the two companies have commonly shared the Jaipur Rugs name, while continuing to grow and evolve to accommodate the needs of an international audience.
“While our name change will help to differentiate our brands and create a platform for our continued growth as a lifestyle brand, the relationship between our two companies and how we work together will remain unchanged,” Chaudhary said.