Daily News
From Home Furnishing Business
Ethan Allen Joins Army, Air Force Exchange
January 27,
2016 by in Business Strategy, Industry 
Ethan Allen will unveil a specialty online store at ShopMyExchange, a members-only website that gives active and retired U.S. military personnel access to U.S. goods and services, wherever they serve or live.
The Army & Air Force Exchange Service is the oldest and largest of the Department of Defense exchange services. At war and in peacetime, The Exchange provides military personnel with the services and merchandise they need to make their lives more comfortable.
“The Exchange has proudly served America’s armed forces since 1895,” said Farooq Kathwari, Ethan Allen chairman, president and CEO. “We are proud to bring our iconic products to such a heroic group of men and women.”
Once live, consumers looking for furniture and décor will find Ethan Allen listed under “Home & Appliances” on The Exchange website. The Ethan Allen link will lead shoppers to a dedicated Ethan Allen specialty website where they will discover everything they need to beautifully furnish their homes. Products will be delivered through Ethan Allen’s North American in-home delivery logistics network.
As a featured brand, Ethan Allen will also be promoted on The Exchange website through a series of banner ads.
“We are pleased to collaborate with the Army and Air Force Exchange to bring our products and services to members of the American military and their families,” Kathwari said.