Kingsdown Sets Retail Expansion Plan in Asia

January 22, 2016  by in Business Strategy, Industry   

The company plans to open an additional 106 branded showrooms in Asia within the next year. The move will position the company as the largest luxury mattress brand sold in the world’s fastest growing consumer market. 

The Vietnam location will only sell Kingsdown bedding manufactured and imported from the United States by long-time licensee, Far East Foam. The partnership is the direct result of successes seen by Kingsdown as an international luxury brand, its ability to innovate in both style and product functionally and identifying a partner to execute such the undertaking.

“We have enjoyed a fantastic reception in Asia over the past few years with its growing middle and upper classes,” said Frank Hood, Kingsdown president and CEO. “As wealth spreads throughout the region, it made sense to expand our presence in Vietnam with our partner, Far East Foam. Our products are held in high regard in this region and as economic prosperity expands geographically, we want to be one of the first brands these consumers become acquainted with.”

In addition to Vietnam, Kingsdown will open 46 additional brand stores as well as 60 bedMATCH/My Side locations throughout China this year. The company entered the Chinese market with its My Side and bedMATCH brands in 2012 and has enjoyed growth with other major bedding manufactures and retailers. A significant number of branded stores mark an initiative to increase and strengthen the brand’s presence in China, taking advantage of the demand for an American brand with a rich history in hand craftsmanship, style, and innovation. The Kingsdown stores will sell the company’s popular collections, as well as Kingsdown branded bedding and furniture products specifically designed and developed for the Chinese marketplace.