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From Home Furnishing Business

ecUtopia Names Whitehead Director of Business Development

Trey Whitehead has been named director of business development for ecUtopia, a provider of electronic data interchange for the home furnishings industry.

Prior to joining the company, Whitehead spent eight years with Home Furnishings Business in a number of positions, most notably publisher. Whitehead will be working with Ron Sellers, senior vice president of ecUtopia.

“Trey will bring with him his industry knowledge, but more importantly his strong work ethic and integrity that has helped so many companies within our industry make smart buying decisions,” Sellers said. “The clients I’ve spoken with that have worked with Trey over the last several years are excited for him to join ecUtopia. They feel it’s a great place for Trey. Trey will head up our manufacturer focus helping them get plugged into ecUtopia’s EDI network.”

ecUtopia’s EDI services are currently used by nearly 150 furniture retailers that are connected to more than 1,400 manufacturers around the world. ecUtopia takes time and cost out of the supply chain for retailers and manufacturers by providing electronic document exchange for the entire purchase order process. 

“Trey is one of the most dynamic, focused and creative people I’ve worked with,” said Satya Tiwari, president of rug and decorative accessories resource Surya. “His desire and ability to find clarity and deliver results are second to none. Trey joining Ron at ecUtopia will be a great fit.” 

San Diego-based Jerome’s Furniture has been an ecUtopia client for four years. Lee Goodman, president and CEO, said the platform has improved vendor communication.

“It has tremendously improved seamless data communication between ourselves and our vendors,” Goodman said. “It goes without saying, that the more vendors on the system, the more efficiency we gain. Adding Trey, his relationships and knowledge to the ecUtopia team is sure to increase their business, which frankly helps us out. This hire for ecUtopia, in the long term will help Jerome's and other retailers looking to run their business smarter.” 

Whitehead will be attending the upcoming Las Vegas Market in his role with ecUtopia.

“I’ve known Ron since I came into this industry in 2008, his passion for the customer is unmatched,” Whitehead said. “After meeting others within ecUtopia and hearing their story and seeing the value they’re bringing to the home furnishings industry I wanted to be a part of this. I’m excited to contribute to ecUtopia’s success on day one.” 




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