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From Home Furnishing Business

Wayfair Campaign Pushes Consumers to Explore Indoors

Online home furnishings retailer Wayfair (NYSE:W) has kicked off its latest national ad campaign encouraging consumers to enjoy the indoors.

The Explore the Great Indoors campaign will air nationally on broadcast and cable channels featuring two creative spots – You Make the Rules and A World of Options.

“Our new campaign celebrates the home as a blank canvas and emboldens people to express their unique personal style and creative vision,” said Nancy Go, vice president of brand marketing. “The possibilities in home furnishings and décor are endless at If you can imagine it, can help you create it.”

The campaign was developed by Wayfair’s in-house advertising agency Waygency. Waygency handles the global creative and U.S. broadcast media buying for Wayfair’s five retail brands. The new spots are airing on national cable networks including HGTV, TLC, A&E, Bravo and TBS. In addition, the campaign will air on major network programs, including CBS programs Blue Bloods, 48 Hours, 60 Minutes and Amazing Race, as well as ABC’s Good Morning America Weekend.

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