Bush Inds. Rolls Out Expanded Product Offering

January 18, 2016  by in Business Strategy, Industry, RTA   

The momentum follows on the heels of the Bush executive team’s purchase of the company in November 2014. 

One of the objectives for the new products has been aimed at increasing efficiency, effectiveness and comfort.

“We have focused our efforts on developing products that support sit to stand functionality and collaborative work applications for office environments. For the home, our new products were created in response to current trends and finishes.” said Joe Ruedinger, director of design. “We’re also continuing to explore and develop new formats that cater to the way people are working at home.”

The company examined its complete product portfolio, and added new finish options and extensions to existing product lines while introducing designs geared toward small office home office applications such as Broadview and Yorktown that offer new finishes and new storage options. For commercial interiors, Bush introduced the next generation of its flagships Series C and Series A lines called Series C Elite featuring 85 individual products and is available in more than 200 pre-configured bundle options for ease of shopping and selection. 

The company also expanded into more ergonomic office products, including a height-adjustable standing desk.

“There are several height adjustable products in the market now, but we made ours stand apart with a budget friendly price point and design that fully integrates with other Bush products for a complete and cohesive workspace,” Ruedinger said.

A look at the company’s product portfolio is available online.