Daily News
From Home Furnishing Business
Gus* Modern Commits to Tree Planting
January 13,
2016 by in Business Strategy, Industry
Gus* Modern has committed to planting a tree for every product from its line sold this month in the U.S. and Canada.
During the #GrowModern event this month, the company is also offering consumers a 15 percent discount on its entire line.
A percentage of sales from the promotional event will be donated to the Nature Conservancy’s Plant A Billion Trees campaign. The Nature Conservancy is an environmental non-profit organization whose mission is to protect the natural landscape in areas of the world where it has been threatened. As part of this mission, the Plant A Billion Trees campaign plants trees in North America, South America, and Asia to help forests in threatened regions.
The Gus* Modern furniture collection is designed in Canada and sold through more than 125 retailers in North America.