From Home Furnishing Business
Pride Family Brands Produces Online Showroom Tour
Outdoor furniture supplier Pride Family Brands has created a virtual tour of its Chicago Merchandise Mart showroom.
Developed utilizing Google Business Views, the interactive 360-degree tour of the showroom highlights the complete line of Pride Family Brands’ aluminum furnishings. With this marketing tool, retailers and consumers can get a close up view of complete furniture groups, individual products and intricate details at their desktop.
Through advanced digital technology, Pride’s virtual tour allows online users, via computer or mobile platforms, to take a customized tour throughout the showroom at their own speed. The 360 degree functionality creates an all-inclusive tour experience for retailers to virtually exhibit entire collections when actual store floor space is limited. The full complement of Pride’s 11,000-square-foot showroom of outdoor dining, deep seating and accessories is included in the tour.
“As the manufacturer of a totally custom product, we realize that dealers are limited in their ability to display our full product story,” said Steve Lowsky, CEO and president. “Now from the convenience of a desktop, our showroom is open 24/7 to provide consumers and retailers an interactive experience with all product collections, individual product features as well as display concepts.”