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From Home Furnishing Business

Crystorama Lighting Opens West Coast Warehouse

Crystorama Lighting is now shipping products from a new warehouse facility in Long Beach, Calif., to bolster its distribution capabilities and satisfy increasing sales in the West.

The new distribution center offers immediate delivery on the company's best-selling designs and also serves as a fulfillment site for other orders placed by dealers throughout the West, Southwest and Midwest. Crystorama Lighting will continue to service retailers in the East from its 55,000-square-foot warehouse at its headquarters in Westbury, N.Y.

"This new facility will enable us to get our customers the lighting products they need much faster," said Brad Kleinberg, president of Crystorama Lighting. "With the housing market doing so well, lighting specialists and other lighting retailers are feeling very positive about their business prospects through the rest of this year and 2016. They need product quickly so they can keep up with growing demand."

Having a warehouse in the Los Angeles area will allow Crystorama to stock more and ship quicker to its West Coast customers.

"This is an important step that will enable us to keep pace with the growing demand for our products," Kleinberg said. "The market is changing, and fast delivery is becoming a must for retailers, so we are adapting to this need by adding a second distribution center."

Crystorama has the flexibility to add more space at the new facility, expanding the range and depth of its stock as demand continues to grow.


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