From Home Furnishing Business
Surya to Showcase Value-Focused Sister Company Artistic Weavers at Market
Artistic Weavers, a value-focused rug and home accessories brand targeting younger consumers from Surya, will make its official debut at High Point Market.
The line currently includes a selection of more than 150 hand-tufted and machine-made designs in a variety of styles and colors along with recently introduced coordinating pillows in bold geometric patterns.
Rug offerings from Artistic Weavers include indoor and outdoor styles ranging from classic and transitional designs to natural fiber and geometric looks, all of which sell for $349 and under. Coordinating pillows retail for $29 and under.
While drawing on the wealth of knowledge and best practices gleaned from Surya’s nearly 40 years in the home furnishings industry, Artistic Weavers is an independently operated company with a dedicated sales, product development and sourcing team.
Artistic Weavers was quietly introduced last year to test the market, gather feedback and enable fine tuning prior to a full scale roll-out to a broader audience. Based on the positive response received from retailers and e-commerce partners and strong sales momentum, the company’s official launch will coincide with the Fall Market.
“When we initially conceived Artistic Weavers, we envisioned it as the perfect balance of style and value,” said Satya Tiwari, president of Surya. “We sought to offer Millennials and consumers who are at once fashion conscious and very mindful of their budgets, a way to give their living spaces a very personal feel without straining their wallets. At the same time, we wanted to provide regional stores and larger retail groups with an expanded value-priced offering that would help them tap into these underserved segments as well as more effectively compete with big box retailers. We’re excited to introduce this new company to market attendees.”
The Artistic Weavers showroom is located at 212 Market Square.