Daily News
From Home Furnishing Business
Wayfair Partners with roOomy on 3D E-Commerce
September 16,
2015 by in Business Strategy, Industry, Web Retail 
Boston-based e-commerce retailer Wayfair has partnered with LOFT, Inc., a NedSense company and developer of the roOomy suite, to provide high-resolution image renderings based on three-dimensional product models for Wayfair’s DwellStudio and Birch Lane products.
“We are thrilled to launch our new partnership with Wayfair,” said Pieter Aarts, CEO of San Jose, Calif.-based roOomy. “If a customer visits DwellStudio or Birch Lane websites to purchase a sofa, roOomy’s technology enables the customer to see that sofa in all available combinations of textures and fabrics. At the same time, in the roOomy platform, home buyers and consumers can view the same products in their future room.”
roOomy’s patented core technology transforms two-dimensional images into three-dimensional models for the customer experience.
“After evaluating multiple vendors for our modeling needs, we chose LOFT for their high quality renderings, ability to capture details and dimensions as well as their flexibility as a partner,” said Brian Thornfeldt, general manager of DwellStudio. “We have seen increases in image engagement, swatch ordering and conversion rate for affected SKUs post launch, directly benefitting our customer experience.”
roOomy will utilize the three-dimensional model assets from DwellStudio, a site for modern furniture and home decor, and Birch Lane, a site for traditional furniture and classic designs, in its iPad application that provides virtual staging for real estate, home furnishings retailers and consumers.