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From Home Furnishing Business
Macy’s, Best Buy Partner for 10 Shops
September 9,
2015 by in Business Strategy, Industry 
Consumer electronics retailer Best Buy (NYSE: BBY) and Macy’s have teamed up to test consumer electronics departments in 10 Macy’s stores.
The licensed 300-square-foot Best Buy shops will open in early November.
The spaces will be staffed by Best Buy employees and will feature Samsung smartphones, tablets and smart watches, as well as audio devices and accessories from Samsung and other brands.
“We are delighted that consumer electronics will be returning to selected Macy’s stores through this test, which will allow us to learn how we can best serve our customers’ needs in this very sophisticated category. Our customers have expressed interest in electronics for self-purchase and gift-giving, and this collaboration with Best Buy reinforces Macy’s as a shopping destination throughout the year for the products that are most in demand,” said Jeff Gennette, Macy’s president. “We will test and learn, along with Best Buy, through the holidays and into 2016 before deciding on next steps.”