Daily News
From Home Furnishing Business
La-Z-Boy Wants Parents to Share Back-to-School Stories
September 8,
2015 by in Industry, Social Media 
Monroe, Mich.-based La-Z-Boy Inc. (NYSE:LZB), is encouraging parents to share what could go wrong on the first day back to school using the hashtags #MomFails and #TakeComfort on Twitter, Instagram and Facebook today, Sept. 8.
By celebrating these self-proclaimed mishaps, La-Z-Boy is giving away gift cards for furniture and more.
“We recognize that sometimes, things don’t go as planned,” said Amy Hellebuck, brand content and public relations manager for La-Z-Boy, and mother of two. “We can spend all the time in the world creating Pinterest-perfect lunches, packing backpacks and getting breakfast ready, but on that first day of school, something usually goes wrong. True to our mantra, La-Z-Boy wants to help moms take comfort in their #MomFails by celebrating the effort with others who can laugh and cry along with us. It’s comfort through community.”
Parents can join the conversation or learn more by using the hashtags or visiting La-Z-Boy on social media or at its website, http://www.la-z-boy.com.