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From Home Furnishing Business

Fine Furniture to Relocate High Point Showroom

Fine Furniture Design will move to a freestanding showroom for the Fall High Point Market in October.

Located at 305 S. Hamilton St. near Green Street, the showroom will give the company a more visible location. The company had shown on the eighth floor of the IHFC.

“Our new 14,000-square-foot showroom will provide the perfect spot from which to serve our growing base of fine furniture stores and fashion-savvy designers,” said Eric Graham, president. “By moving, we make it more convenient than ever for our customers to visit our showroom and see our latest precisely crafted, classic designs. We expect to be a ‘must-see’ destination for any store or designer that serves the upper end of the market.

Graham said the company will showcase new ideas for reaching consumers and the new ways in which they buy furniture.

Consumers “are changing and we are creating new furnishings to meet their needs and what they are looking for in products for their homes,” he said.

Graham said that while the company is evolving its brand to meet emerging market needs, its core principles won’t change.

“Our commitment to providing ever-higher levels of customer service, to making furniture that is precisely crafted and to delivering great quality and service is unwavering,” he said. “Starting with the excellence and innovations of our founder Larry Moh, this furniture family is engaged and committed to helping our dealers succeed.”

Fine Furniture Design is keeping retailers informed about the company’s new location with the introduction of an integrated trade campaign with the theme of “Unpacking style at our new showroom,” which includes a map of the new site.

 



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