Daily News
From Home Furnishing Business
Fine Furniture Unveils New Branding
August 13,
2015 by in Business Strategy, Industry 
Fine Furniture Design is completing the final stages of a rebranding with the unveiling of a new corporate logo featuring a hummingbird graphic.
The branding concept will cover all collateral for the company including business cards and corporate signage to catalogs and retail point-of-sale tools. The hummingbird provides the perfect match for Fine Furniture Design’s brand identity, said Eric Graham, the company’s newly appointed president.
“Hummingbirds symbolize persistence and accuracy,” Graham said. “They are always searching for the best nectar, and will travel far and wide to find it. Similarly, at Fine Furniture Design, we are diligent in our commitment to providing the best quality, value and service.”
Fine Furniture Design’s previous logo featured only text without an image.
“The addition of the hummingbird creates a dynamic dimension that really brings our logo and brand identity to life,” Graham said.
As part of the rebranding, Fine Furniture Design also developed the hashtag #StylePreciselyCrafted for use on social media. The hashtag provides another powerful tool for communicating the company’s key strengths, according to Anna McGaha, marketing director.
“It reinforces the three hallmarks of the Fine Furniture Design brand – classic design, superb craftsmanship, and exceptional service and quality,” McGaha said.