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From Home Furnishing Business

Lazy Susan, Dimond Home to Merge

Lazy Susan USA and Dimond Home, both divisions of Elk Group International, will merge into a single brand, Dimond Home.

The new brand will combine the strengths of both companies to become a single source provider of designer lighting, home décor, and accent furniture, according to the company.

Over the past year, Dimond Home and Lazy Susan have functioned as a co-branded company.  During this time of transition, the design, merchandising and marketing teams developed a new logo and brand identity, redesigned and launched a single web site, and consolidated showrooms across the country. In October, customers will be able to conveniently shop all product from a single brand catalogue.

“As an innovative accent furniture, accessory, and lighting company, Dimond Home will focus on creating eclectic home collections, inventively mixing modern and traditional design elements” said Darrell Gardner, head of furniture and accessories design at Elk Group International. “One of the company’s greatest points of distinction will be pairing uncommon materials to create visually exciting pieces with strong roots in the natural beauty of organics.”

 



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