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From Home Furnishing Business

Surya Moves to Shorten Delivery Times

Rug and decorative accessories supplier Surya has put moves in place to increase its speed to market and shorten its production times.

At next month’s Las Vegas Market, the company will introduce a broad line of products, all of which will be readily available to buyers and designers soon after market. The Surya products shown at the market are currently already in stock or on the water to ensure market orders can be fulfilled during the current season, regardless of whether the products are in line, or freshly debuted.

“Surya brings to market more than a thousand new accessories each year,” said Satya Tiwari, president. “While it’s important to innovate and introduce products reflecting the latest trends, it’s equally important to get those products to customers quickly rather than asking them to wait several months for SKUs to arrive in inventory. With this in mind, our operations team has worked diligently to identify factories with very quick turnaround times so that, by the time market season arrives, we can offer our customers truly sellable products that they can quickly get into the hands of their customers.”

Surya has made investments in in-house analytics and product design teams to further refine and streamline the product development cycle.

“In addition to regularly seeking feedback from our customers, we carefully analyze market data to determine purchasing patterns and product gaps,” Tiwari said. “This attention to detail enables us to make sure we’re delivering the right products at the right time and optimizing inventory levels for the 40,000-plus SKUs that we offer.”

Surya currently ships to more than 23,000 U.S. zip codes and 50 countries. In late 2015, the company will open its 1-million-square-foot corporate headquarters and distribution center in Cartersville, Ga., which will further increase warehousing and operational efficiencies.

“Our business is about providing quality products, exceptional value and great service,” Tiwari said. “Showing products that are not only relevant for the season but quickly available will help our retailer and designer customers better serve the needs of their customers. It’s a winning situation for everyone.”

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