Daily News
From Home Furnishing Business
Living Spaces Unveils New TV Spots
June 18,
2015 by in Advertising, Industry 
Southern California home furnishings retailer Living Spaces has kicked off a new advertising campaign to showcase its product in beautiful room settings.
The retailer worked with Los Angeles-based ad agency Pitch for the television spot.
“The idea behind the campaign is discovering the silver lining at Living Spaces, which is all about not having to spend a lot to get such great stuff,” said Helena Skonieczny, executive creative director for the agency. “Also, consumers have become much more design savvy so we need to keep things fresh and always evolve.”
The creative is an evolution of the existing “Your Life. Your Style. Your Living Space” campaign – which positioned Living Spaces as a brand to express your life and style. The new work pushes the brand even further into the style space and deepens the connection to existing customers and shows the new customers how great their furniture is.