CPSC Creates Campaign to Prevent Tip-Over Accidents

June 11, 2015  by in Business Strategy, Industry   

The Anchor It! campaign includes public broadcast public service announcements along with print announcements and an informational website. The site outlines the dangers of tip-overs and explains how easy it is to anchor furniture and TVs properly. Outdoor billboard announcements for buses and subway trains will supplement the television commercials.

According to the group, unstable and unsecured televisions and furniture kill a child every two weeks. In addition, 38,000 Americans go to emergency rooms each year with injuries related to tip overs of top-heavy furniture or televisions.

“Every 24 minutes in the U.S. a child goes to the emergency room because of a tip-over incident involving furniture or a TV,” said CPSC Commissioners Marietta Robinson and Joseph Mohorovic. “We must take action now. CPSC’s new ‘Anchor It!’ campaign is a call to action for parents and caregivers to ‘get on top of it, before they do.’ If we can prevent one more death, it will be worth it.”

HGTV star Tiffany Brooks, an interior designer, wife, mother and HGTV host, will serve as an Anchor It! campaign spokesperson, along with CPSC Commissioners Robinson and Mohorovic.