Search Twitter Facebook Digital HFBusiness Magazine Pinterest Google
Holiday Wishes : HFB

Get the latest industry scoop


Daily News

From Home Furnishing Business

Abbyson Offers Omni-Channel Experience

Abbyson Living is jumping into omni-channel retailing through its retail customers to increase growth this year.

On top of the sales and marketing initiatives currently promoting the brand through top retailers, omni-channel will be live at several big box stores. For example, a store might have an end-cap display of a chair and ottoman, with a sign encouraging customers to go online and search the brand name for more colors and styles.

“One out of four customers looks up a retailer’s name and wants to see more selection online,” said Yavar Rafieha, Abbyson Living’s president. “We’re making that possible by tying our in-store products to the retailer’s website, which will show more Abbyson creations.”

The tie-in will allow the company to enhance the consumer’s buying experience, he said.

“Because e-commerce is growing at a faster rate than traditional retail, this movement allows us to appeal to more customers and drive sales even higher,” Rafieha said.

Comments are closed.
HFB Designer Weekly
HFB Designer Weekly
HFB Pinterest