Daily News
From Home Furnishing Business
Legacy Classic Unveils Rebranding
March 23,
2015 by in Business Strategy, Industry 
Case goods supplier Legacy Classic has revamped its image with a new corporate brand strategy.
Centered on the concept of “A New Legacy,” the company is building on a message that highlights the quality and longevity of its product.
The introduction of an updated brand logo kicks-off a new era for the company. The new mark reflects Legacy Classic’s sense of heritage and tradition; while having a more modern feel. The new branding will impact all visual aspects including trade communications, a new showroom and an updated website.
“Legacy Classic has always been known for its inspiring styles, beautiful finishes, craftsmanship and quality,” said Don Essenberg, president. “Today we’re expanding that message by communicating our commitment to design leadership, continuous improvement and organizational excellence. We’re proud to say that we’re creating ‘A New Legacy,’ and we’re inviting the industry on the journey.”