From Home Furnishing Business
High Point Spring 2015 Design Viewpoints Series Set
The Design Viewpoints Series will take place April 18-21, at the High Point Theatre, next to the Transportation Terminal in downtown High Point. The series offers up to .4 continuing education units (CEUs) to those who attend. All sessions are IDCEC approved.
“By attending the popular Design Viewpoints Series, designers and retailers can “rack-up” a total of .4 CEUs, putting them well on the way towards their 1.0 accreditation needs for the full year,” said
Tom Conley, president and CEO of the High Point Market Authority. “Our research has shown that interior designers and retailers come to the High Point Market to see new products, network with old and meet new friends, and take advantage of our Design Viewpoints Series for continuing education credit.”
Sponsored by Horchow, http://www.horchow.com an online retailer with a program to the trade for designers, all seminars in the Design Viewpoints Series are free to interior designers and retailers attending the Spring High Point Market. On tap for the series are discussions on kitchen renovations, brand building and working with the media, managing the client pipeline (with a book signing to follow), and building a soft accessory brand.
“ASID is pleased to join High Point Market again in 2015 to present respected thought leaders on topics that are top of mind for today’s interior designers,” said Randy W. Fiser, CEO at ASID. “Our collaboration with High Point Market gives ASID the opportunity to offer superior educational opportunities for our members and market attendees during one of the industry’s most respected home furnishings shows.”
Topics and speakers for the Spring 2015 Design Viewpoints Series include:
Saturday, April 18 12 p.m.
High Point Theatre
Kitchen Design – The Perfect Way To Bolster Your Bottom Line
Presented by the High Point Market Authority and ASID, sponsored by Horchow. Kitchen renovation accounts for a substantial portion of a $300 billion dollar remodeling industry. Even with the vast world of online shopping, most homeowners still do not feel comfortable navigating the kitchen renovation process or making independent buying decisions. Join the Co-Founders of the Kitchen Design Network, Lori Gilder and Rebecca Reynolds, along with the expertise and experience of interior designers Libby Langdon and Michelle Jennings Wiebe (moderator), as they share proven strategies for interior designers to incorporate successful and profitable kitchen projects into their everyday practice. Complimentary boxed lunch. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card.
Sunday, April 19, 9 a.m.
High Point Theatre
Masters of PR: The Inside Scoop on How to Build Your Brand
Presented by the High Point Market Authority and ASID, sponsored by Horchow. PR is an ever-changing, strategic process, and its benefits extend far beyond getting the big design feature in a national magazine. The business of PR now encompasses print, online, social media and brand building. Join NY-based PR gurus Elizabeth Blitzer, Christina Juarez, and Michael McGraw, with over 60 years of combined interior design PR knowledge, moderated by Samantha Snowden from The Editor at Large, as they discuss strategy and answer the why’s, how’s and how not’s of building your brand through public relations. They will give specific advice and tools for presenting projects and getting published. Complimentary breakfast buffet begins at 8 a.m. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card.
Monday, April 20, 12 p.m.
High Point Theatre
Managing the Client Pipeline
Presented by the High Point Market Authority and ASID, sponsored by Horchow. In today's economic climate, the surest way to increase profits is to turn existing clients into repeat and referral customers. How? By providing superior service. In this seminar, designer and CEO of Business of Design, Kimberley Seldon, shares her successful multi-step Client Service Plan. Learn how to calculate the desired number of clients you need each year to stay successful. A dynamic and engaging crowd pleaser, Kimberley’s no-nonsense approach leaves attendees “fired up” and armed with specific techniques to gain new clients and transform lackluster profitability within three months of implementation. Book signing will immediately follow presentation. Complimentary boxed lunch. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card.
Tuesday, April 21, 12 p.m.
High Point Theatre
Behind the Curtain: Insider Information on How to Build a Soft Accessory Brand
Presented by the High Point Market Authority and ASID, sponsored by Horchow. The design industry is more competitive than ever, with better-educated, more discerning clients. How do you compete when your potential clients are shopping many of the same sources as you? Distinctive soft products and materials can give you the edge. In this session, accessories expert Deb Barrett will provide attendees with a road map to harnessing the power of soft accessories to build your design brand. We’ll discuss the drivers behind purchasing soft home furnishings, define the opportunities, compare and contrast them to help you choose which ones work best for your business. Plus, give you the must- do steps to get started. You’ll discover how to tap into the soft goods niche to engage clients, generate buzz and leverage its influence to help you craft your image as a savvy style maker. Complimentary boxed lunch. .1 CEU credit. Bring your business card for a chance to win a $500 Horchow gift card.